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Using a Spin Wheel for Lead Generation at Events and Online

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A spin-to-win wheel is a simple way to get people to stop at a booth, a shop counter or a landing page. The game breaks the ice, and the prize gives people a reason to share their details. Done well, it grows your list with people who actually want to hear from you.

How spin-to-win lead generation works

  1. Someone sees the wheel and wants a turn.
  2. You ask for something in return, often an email address, a follow or a short survey.
  3. They spin and win a prize or a discount.
  4. You follow up with the people who agreed to hear from you.

WheelySpin’s wheel handles the spin itself. It doesn’t collect email addresses, so use your own sign-up form or event app for step 2, then spin the prize wheel on a tablet or screen.

Ideas for events and booths

  • Show the wheel full screen on a tablet or TV so passers-by see people winning.
  • Add your logo in the middle and use your brand colors.
  • Use small, instant prizes like stickers, samples or a discount code, plus one bigger prize.
  • Collect contacts on a separate form or scanner before each spin.

Ideas for online

  • Run a live spin on social media or a stream to pick winners from people who entered.
  • Use the giveaway wheel to draw winners from your entrant list in front of your audience.
  • Put a wheel on your own site with the embeddable wheel for a fun extra on a campaign page.

Choose prizes that attract the right people

The prize decides who stops. A free phone attracts everyone, including people who will never buy from you. A prize tied to what you sell, such as a free first lesson, a sample pack or 15% off a first order, attracts people who are already interested. Those leads are smaller in number but far more likely to reply or buy later.

  • Instant wins: stickers, sweets, branded pens or a small discount. Cheap, quick, and they keep the line moving.
  • Useful wins: a free trial, a consultation, a sample or a guide. These start a relationship.
  • One headline prize: something people talk about, on a single slice so it stays rare. It’s what draws people over from across the room.

A good rule of thumb is that most spins should win something. Nobody minds a small prize, but a wheel that mostly says “try again” makes people walk away disappointed, and they remember your brand that way.

An event day checklist

  1. Before the event: build your wheel, add your logo, set the slices and save the link so you can reopen it on any device. Print a small sign with the prizes and how the draw works.
  2. Set up the sign-up step: a short form on a second tablet, a QR code to your form, or your badge scanner. Keep it to name, email and one question.
  3. Test the screen: open the wheel in full screen and check it’s readable from a few meters away. Turn the sound on if the venue isn’t too loud; the ticking draws attention.
  4. During the event: let each visitor press Spin themselves. It feels fairer and more fun. Hand over the prize right away.
  5. Keep a backup: bring a charger and have the wheel saved on a phone too. Once the page has loaded, the wheel keeps working if the venue Wi-Fi drops.
  6. After the event: follow up within a day or two while people still remember you, and only with the people who agreed to hear from you.

Example setups

Trade show booth

Eight slices: four with a branded gift, two with a 10% discount code, one with a free consultation and one headline prize. Visitors scan a QR code to a two-field form, then spin on a TV behind the table.

Shop counter

A tablet next to the till with a weekly wheel: small discounts, a free extra and one bigger prize. Customers who join your mailing list at checkout get a spin. Keep the prize wheel link saved so staff can open it each morning.

Online campaign

Collect entries through your usual form during the week, then spin the winners live on social media with the giveaway wheel. Announce the date in advance so people come back to watch.

Set fair odds

Every slice on the wheel is equally likely unless you change it. To make a big prize rare, give it one slice and repeat smaller prizes. Whatever you choose, describe the prizes and the chance of winning honestly. People who feel tricked won’t stay on your list.

Follow the rules

This isn’t legal advice, but a few things apply almost everywhere:

  • Ask for clear consent before adding someone to marketing emails. In many places, including under the GDPR in the UK and EU, a pre-ticked box doesn’t count.
  • Don’t make entry depend on buying something unless you’ve checked your local lottery and sweepstakes rules.
  • Publish short terms: who can enter, the prizes, how winners are picked and when the promotion ends.
  • Follow each platform’s rules for promotions, such as Instagram’s or YouTube’s.

Measure what matters

Count how many people spin, how many share details and how many later buy or reply. A wheel that brings lots of spins but few real customers might need better prizes or a better follow-up offer, not more spins.

Set up a prize wheel

Free tools for this